Sebastian is a seasoned technology marketing professional with over 10 years marketing industry experience managing a range of strategic online marketing and social media initiatives.

As principal of the sabu effect, he directs and and implements domestic and international, business and product strategies, driving technology strategy and overseeing implementation for diverse clients. Services include: business strategy; business case writing and analysis; planning and counsel; marketing strategy and implementation; website usability analysis and technical project management.

Sebastian has spent many years working abroad; he launched Young & Rubicam Poland’s first Interactive division and also led the project to launch MTV Poland’s first website and an award-winning viral media campaign for Coca-Cola. As lead product developer at AirG Wireless, he led the growth of the world’s largest mobile social network with 15+ million users worldwide. More recently he has been involved in launching successful applications on the Facebook and iPhone platforms.